Fill the column on the left with your own numbers:
Learn how to calculate your Facebook advertising budget as there are no hidden or surprise costs. You can determine your daily or lifetime budget and Facebook will only charge you for that exact amount.
To quote them directly:
“[y]ou tell Facebook how much you want to spend on advertising. Then we’ll try to get you as many results as possible for that amount. If you want to spend $5 a week, you can. If you want to spend $50,000 a week, you can do that too.”
Since you set your advertising budget within Facebook itself, it’s important to understand the difference between a Daily Budget vs. a Lifetime Budget:
According to Facebook, there are two ways to define cost and help you know what you’ll be spending:
The first is the budget of how much you’re willing to spend overall. The second is your bidding strategy which is a tool that controls your cost per optimization event (for example, cost-per-click or cost-per-acquisition).
Don’t forget that your budget and your bidding strategy need to match. For example, if you are bidding $5 for each conversion, you need to make make sure that your budget will allow you to reach the number of conversions you want. If your goal is 50 conversions, then your budget needs to be at least $250.
Ultimately, you control both – which means advertising on Facebook will cost you only as much you’re willing to spend.
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